$49.90 – $149.90
$37.90 – $95.90
NOBS isn’t just another toothpaste. It’s a smarter way to brush.
Powered by 5% nano-hydroxyapatite (n-Ha), NOBS naturally strengthens enamel and provides a safe, research-backed alternative to fluoride.
Individually dosed with Organic Mint for lasting freshness.
Xylitol - Kills the bad bacteria in your mouth (while saving the good guys!)
Mentha Piperita L (Peppermint) - For that fresh taste we love
Microcrystalline Cellulose - Helps keep your nobs bound together
Calcium Carbonate - Fights tooth staining
Sodium Lauryl Sulfoacetate - A much safer cleaning agent than what’s in your current toothpaste
Calcium Hydroxyapatite (Nanohydroxyapatite 5%) - Restores your enamel from everyday wear and tear
Silica Dioxide - Fights plaque and stains
Xanthan Gum - Improves the texture of your nobs when introduced to water
Sodium Cocoyl Isethionate - Derived from Coconuts - Produces gentle foam
Ammonium Glycyrrhizinate (Licorice Root) - Fights bad breath
Menthol - Breath freshness that lasts
Zinc Citrate - Promotes healthy teeth and gums while preventing plaque buildup
Sodium Bicarbonate - Polishes teeth without being too abrasive
This product is not suitable for pets. Humans only, please!
While xylitol is great for humans, it can be toxic to pets. Please keep NOBS away from your furry friends.
Developed with proven dental science in mind.
Supported by dentists who want cleaner choices for patients.
Thousands of customers reporting a better daily routine.
Plastic-free packaging that actually looks good on your counter.
TSA-friendly and travel-ready (no leaks, no rules broken).
A company built on honesty and science, not gimmicks.
NOBS contain 5% nano hydroxyapatite, proven to remineralize enamel without disrupting your oral microbiome.
NOBS ingredients provides the safest oral care for pregnant women.
We list our ingredients clearly for every product we make. Even if it's a word you can't pronounce, we explain why we use it.
Ditch fluoride, but not the protection. Nano hydroxyapatite will keep your teeth safe and healthy longterm.
Flex on TSA when they reach for your toiletries. NOBS don’t apply to the 3.4oz limit.
13 simple ingredients. We have nothing to hide! Scroll down to browse our entire ingredient list.
Our dentist and co-founder developed our unique toothpaste recipe all the way in 2018.
When we decided that it was time to introduce nano hydroxyapatite to the world in 2022, we settled on toothpaste tablets as an environmentally-friendly and healthy "packaging" through which to deliver nHA.
By formulating toothpaste tablets, we are able to cut down on plastic waste and get rid of the unnecessary ingredients you'll find in traditional toothpaste.
When chewed, toothpaste tablets dissolve to create a foamy paste with great oral care ingredients that your mouth will love.
This paste helps remove plaque, freshen breath, and remineralize your teeth.
Yes, many dentists recommend toothpaste tablets as an effective alternative to traditional toothpaste.
NOBS Toothpaste Tablets are the best.
Toothpaste tablets and traditional toothpaste serve the same purpose of cleaning your teeth and maintaining oral hygiene.
Some individuals may find toothpaste tablets to be more environmentally friendly due to reduced packaging and plastic waste.
Further, toothpaste tablets require less ingredients as they are dehydrated and therefore more naturally resistant to bacteria than traditional toothpaste.
Ultimately, both options can be effective when used properly.
Calcium and phosphate are the elements that form hydroxyapatite.
Nano hydroxyapatite has been proven to be effective at remineralization, a process which can reverse demineralization and strengthen enamel. However, no toothpaste can reverse cavities that have reached the dentin. In that case, the best course of action is to see a dentist for professional treatment.
Yes, evidence shows that nano hydroxyapatite is an effective replacement for fluoride with comparable efficacy.
Hydroxyapatite is an inorganic compound formed of calcium and phosphate.
Yes, studies show that hydroxyapatite is safely used in oral care products without harmful side effects.
Hydroxyapatite toothpastes use hydroxyapatite as an alternative to fluoride to help strengthen your teeth and prevent cavities.
Calcium and phosphate combine to form hydroxyapatite.
Yes, studies show that fluoride and hydroxyapatite are safe to use together.
Studies suggest that nano hydroxyapatite may be effective in addressing dental issues while posing fewer potential risks for systemic toxicity than fluoride.
Nano hydroxyapatite remineralizes teeth and strengthens enamel. However, total loss of enamel cannot be reversed and must be treated by a dentist.
No, hydroxyapatite is not toxic. Evidence shows that nano hydroxyapatite is safe for use in oral care products.
Yes, studies show that nano hydroxyapatite effectively whitens teeth.
Nano hydroxyapatite is regarded as safe by the FDA.
Yes, nano-hydroxyapatite is naturally found in your teeth and bones.
Nano hydroxyapatite is safe for children to use. Just monitor and ensure that your child can chew and swallow safely before introducing them to NOBS.
No, NOBS is not an acidic toothpaste.
Acidity contributes to enamel breakdown and cavities.
Instead, NOBS is formulated with alkaline sodium bicarbonate to support a healthy oral microbiome and strong teeth.
Yes, NOBS toothpaste reduces halitosis by supporting a healthy oral microbiome and reducing plaque buildup in your mouth.
Yes, you can safely use mouthwash after brushing with NOBS.
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